Lizzo, 35, flaunted her curves in various Yitty shapewear ensembles as she dove off a yacht during a summer outing on her boat in Ibiza.
The Good As Hell singer modeled pieces from the latest Yitty collection, тιтled Smooth As Hell.
‘This collection is all about comfort that snatches you,’ the About Damn Time singer declared in the video, modeling a skin тιԍнт white All My Ivories t-shirt from her collection.
Flaunting her body in another two-piece, burnt mustard yellow look consisting of a crop top and long trousers had the body positive singer exclaiming, ‘Look how majestic these pants are!
‘I’m going to wear this every single freaking day b**ch!’ Lizzo said, lauding the outfit’s ability to keep her waist snatched.
Like many other recording artists, Lizzo expanded her brand from solely singing with her Yitty shapewear line.
Founded in 2022 in partnership with Fabletics, the Batches and Cookies singer told Forbes that her inspiration stemmed from her own struggles with body image.
‘I have spent the entirety of my life trying to change the way that I look or reshape my body,’ the flautist admitted.
‘As if I had to inflict some sort of pain upon it to fit into an archetype or a standard of beauty,’ she added.
As she does with her music, Lizzo aimed to ensure that customers with bodies of all shapes and sizes could purchase Yitty shapewear.
Recounting how she used to wear. ‘shapewear–тιԍнт-pinching corsets,’ when she was younger, the business mogul said, ‘We shouldn’t be ashamed of our bodies and we shouldn’t have to wear these contraptions to feel beautiful.’
Now in its second year of business, the Grammy Award winning singer’s shapewear line has added multiple themed collections, from Pride to a Headliner line, among others.
The entrepreneur explained why Yitty stood apart from other brands, noting, ‘We are designing collections in bold colors and prints that are meant to be exposed, styles that are technically designed to be worn as your under layer but cute enough to wear alone.’
The songwriter dubbed her latest new Smooth As Hell collection, ‘the Yitty haul of the season.’
Lizzo’s new Yitty line isn’t available on the Yitty website at the moment, and the singer didn’t confirm a release date in her video.
However, the busy multi-hyphenate woman does have her hands tied as she performs in concerts across the world this summer.
Her next stop – Australia, from July 21 to the 23rd.
As for the inspiration for the name of her shapewear line, Lizzo explained, ‘Yitty is a nickname my auntie gave me when I was young. She was a full-figured woman and one of the coolest people ever with bold, beautiful energy. I wanted that energy in this brand.’