Rebecca Judd turned up the heat on Instagram on Monday by going braless in a chic suit for Bianca and Bridget’s Black Friday campaign.
The 41-year-old AFL WAG is the new face of the leading Australian fashion label, which relaunched in September.
Rebecca looked every inch the supermodel in a feminine black and white suit in new video footage from her glamorous Parisian shoot.
Melbourne’s ‘Queen WAG’ leads the Black Friday promotional campaign for the label.
In the dozen advertisements posted to the Melbourne fashion house’s Instagram Stories on Monday, Rebecca, Nadia Bartel, Tayla Broad, and Miss Universe Australia Maria Thattil are pictured modelling the garments at recent high-profile events.
On Monday, the brand announced it would reduce the price of all the items by 30 per cent for the American shopping holiday.
Rebecca looked every inch the supermodel in a feminine black and white suit in new video footage from her glamorous Parisian shoot
In a shrewd marketing manoeuvre, each influencer’s own pH๏τographs were shared to the label’s social media accounts, alongside a pricing guide that labelled each garment and its discount.
In the video, Rebecca strides confidently along a Parisian street wearing the $490 Lilah suit, consisting of a blazer and pants,
She twirls and shows off her fit physique in the long-line pants and embodies the Melbourne duo’s tagline of ‘sophisticated minimalism with elements of femininity.’
The mum-of-four described the experience of fronting Bianca and Bridgett’s rebrand fashion campaign as one of the most surreal moments of her life.
Speaking on stage at the launch event in September, she shared how a week working on the campaign in Paris left her unexpectedly in tears, despite not being someone who cries easily.
‘I’m not a crier, I don’t cry,’ she said.
‘Lana [Wilkinson] cries all the time. But, as we’re leaving the H๏τel after shooting the campaign in Paris – Lana and I were wheeling our suitcases out of the H๏τel, we both looked at each other, and we were just bawling.’
Lana, who worked closely with the WAG during the campaign, added her own take on the heartfelt moment, describing the shock of seeing her usually composed colleague break down.
